Long, curvy sexy lashes can make your eyes look wider and alert. It may be no surprise, then, that women want to accentuate their lashes to make them stand out.
But looking after healthy, long lashes is no easy task, as lashes are constantly exposed to irritations such as smog and smoke. In addition to these environmental stresses, your lashes also experience burdens from constant mascara use and curling, as well as pulling and rubbing. All of these lead to fewer and thinner lashes.
To meet buyers’ needs for full, healthy lashes, Blinc Inc., a cosmetics company focused on products for the eyes, made a lash primer to condition lashes and to stop breakage. Lash treatment is something that is often ignored, according to Blinc Chief Executive Officer Lewis Farsedakis.
“People don’t think twice about conditioning their hair, but completely forget about their lashes,” Farsedakis said. “Yet lashes play such an important role in how you look.”
Lash and eyebrow treatment starts by avoiding lash primers with dyes and those containing fumes or fragrances that can injure or irritate the eyes. Clients also should look for products with anti-inflammatory and healing agents, which soothe and enhance the strength of your lashes and eyebrows while growing their resistance to damage, Farsedakis said.
It also is important to improve your lash and eyebrow treatment with vitamin E, which nurtures lashes by replacing and supplementing the level of vitamin B-5.