Hair Care

Tips To Keep Your Hair Colour Fresh and Sexy

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Whether you’re a blonde, bronde, brunette, a red head or have raven hair (not forgetting the magenta’s, greys, purples etc) here are a few tips to keep your hair colour fresh and vibrant.

Every season, women take a page from fashion magazines and update their clothes, shoes and makeup while overlooking their greatest accessory: hair colour. Some women don’t realize that hair colour, like perfectly shaped eyebrows; can actually define a woman’s look. While a change of season becomes an opportunity to experiment, it’s important to not only know the basics behind colour-treating tresses, but also the process of maintaining it.

“My clients are always asking how they can sustain colour and keep it from fading,” says Pantene Celebrity Colourist Rita Hazan. “I always emphasize that there is no use spending a lot of money to colour your hair if you aren’t going to follow the right steps and use products to actually make the challenge of retaining deep, radiant colour effortless.”

Here, Hazan shares some simple tips on how to ensure your hair colour is rich, vibrant and healthy looking:

Lifestyle Lesson: Before making any colour changes, realistically think about your lifestyle and how much time you can commit to maintenance and care. Adventurous types who are up for the challenge can consider making a more drastic change, while low-maintenance girls should probably aim for an easier-to-manage colour process such as highlights.

Maintenance Must: To keep colour from fading or looking dull between hairdresser visits, maintenance is a must. Always use products designed specifically for colour-treated hair. For the 33 percent of women who complain that their blonde highlights turn brassy, try the new Pantene Pro-V Blonde Expressions Highlight Enhancing Shampoo and Conditioner, designed to enhance blonde tones and protect against damaging elements such as mineral deposits and dulling residues.

Extra TLC: Colour-treated strands require a little extra care during daily hair care routines. Instead of rubbing hair vigorously after washing, gently pat it dry to prevent colour from looking faded. Always use a rinse-out conditioner on colour-treated manes and let hair air-dry for a few minutes whenever possible before blow-drying so that you use less heat and keep more moisture intact for vivid, healthy-looking colour.

Hydrate, Hydrate, Hydrate: Hair loses moisture during the colour-treating process and as a result women are left with thirsty, straw-like tresses. Try using a deep-conditioning treatment once a week to keep hair hydrated, shiny and healthy. Massage treatment through strands from root to tip and make sure to leave in for 30 minutes so that it deeply penetrates hair.


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